About this site
By Jan Suski, six years working in digital. How the scoring works.
I found, reviewed and ranked the market intelligence software on this site so you don't have to. There are 179 pages here: 18 tool rankings, a category guide covering the seven kinds of data provider, 57 individual tool reviews, 25 explainers, 25 industry guides, 22 downloadable templates, and 12 reports.
The category is muddy on purpose. A sales battlecard tool, a web-traffic suite and a financial research terminal are all sold as market intelligence, and their price tags run from $39 a month to over $155,000 a year. Working out which one answers your question is most of the job.
What the site does
Every ranking starts with the job a buyer is hiring the tool for. The same product places differently in two rankings: a platform that wins on competitive battlecards can be a poor buy for market sizing, and pretending otherwise wastes the reader's budget.
Tools are scored out of 100 across four weighted pillars. Signal quality carries 35% because bad data invalidates everything downstream. Fit and workflow depth carry 25% each. Buyer caution carries 15% and works as a deduction, penalizing opaque pricing, lock-in and claims that can't be checked.
Every ranked tool gets a features breakdown, a pricing paragraph with real numbers, pros, cons, and a sentence explaining why it sits where it does relative to the tool above and below it. Where a vendor publishes no rate card, the page carries the anonymized buyer-reported median from Vendr and says so.
How pricing gets sourced
Most vendors in this category publish nothing. ZoomInfo, 6sense, HG Insights and Demandbase all quote per deal, so a page telling you to contact sales tells you nothing you could not already guess.
Where a rate card exists, the page quotes it: BuiltWith at $295 a month, Wappalyzer at $250, Bright Data at $2.50 per 1,000 records, OpenCorporates at £2,250 a year for 500 API calls a month. Where it doesn't, the page carries what buyers have actually paid, marked as buyer-reported rather than official. ZoomInfo's median contract runs $33,500 across 1,567 recorded purchases, spanning $7,200 to $155,460. That range is the useful part.
Updating and re-scoring
Rankings get re-validated at least twice a year, and re-scored immediately after a pricing change or an acquisition. Evidence ages out on a schedule: hands-on findings older than 12 months are down-weighted, and anything past 24 months is discarded and re-tested before a page is republished.
A score here describes the product as it exists today.
How the site makes money
Affiliate links, disclosed in the terms of service. If you sign up for a product after clicking through from here, the site may earn a commission.
That relationship doesn't set scores. A vendor paying no commission at all is scored against the identical rubric as one that does, and vendors can correct a factual error before publication but can't negotiate a number, remove a caution, or see the rubric before it's applied. If a vendor disputes a score afterwards, the answer is to re-test the product. The full rules are on the editorial policy page.
Who I am
I'm Jan Suski. I've spent six years doing SEO and link building for tech companies, mostly manual outreach and long-form content, and I've built more than 2,000 links in that time. The habit that carried over to this site is checking the page rather than the pitch: what traffic it actually earns, where the number came from, and if the claim survives a look at the source.
That habit is why the rankings here open with what a tool costs and where its data comes from. More about that work is at jansuski.com.
Corrections and questions
If a figure on this site is wrong, I want to know. Pricing moves, vendors get acquired, and a page that was right in March can be wrong by August. Send it through the contact form with the page and the detail you're disputing, and I'll re-check the source.