About this site
By Jan Suski. I go deep on every review, checking every number against its source and digging up details other coverage misses, a habit from six years of SEO and link building for tech companies. Bylines at Surfer, Brand24, and Senuto. How the scoring works.
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I found, reviewed and ranked the market intelligence software on this site so you don't have to. There are 465 pages here: 44 tool rankings, a category guide mapping every kind of data provider against the others, 212 individual tool reviews, 27 explainers, 23 industry guides, 30 downloadable templates, and 62 reports.
The category is muddy on purpose. A sales battlecard tool, a web-traffic suite and a financial research terminal are all sold as market intelligence, and their price tags run from $39 a month to over $155,000 a year. Working out which one answers your question is most of the job.
What the site does
Every ranking starts with the job a buyer is hiring the tool for. The same product places differently in two rankings: a platform that wins on competitive battlecards can be a poor buy for market sizing, and pretending otherwise wastes the reader's budget.
Tools are scored out of 100 across four weighted pillars. Signal quality carries 35% because bad data invalidates everything downstream. Fit and workflow depth carry 25% each. Buyer caution carries 15% and works as a deduction, penalizing opaque pricing, lock-in and claims that can't be checked.
Every ranked tool gets a features breakdown, a pricing paragraph with real numbers, pros, cons, and a sentence explaining why it sits where it does relative to the tool above and below it. Where a vendor publishes no rate card, the page carries the anonymized buyer-reported median from Vendr and says so.
How pricing gets sourced
Most vendors in this category publish nothing. ZoomInfo, 6sense, HG Insights and Demandbase all quote per deal, so a page telling you to contact sales tells you nothing you could not already guess.
Where a rate card exists, the page quotes it: BuiltWith at $295 a month, Wappalyzer at $250, Bright Data at $2.50 per 1,000 records, OpenCorporates at £2,250 a year for 500 API calls a month. Where it doesn't, the page carries what buyers have paid, marked as buyer-reported. ZoomInfo's median contract runs $33,500 across 1,567 recorded purchases, spanning $7,200 to $155,460. That range is the useful part.
Updating and re-scoring
Rankings get re-validated at least twice a year, and re-scored immediately after a pricing change or an acquisition. Evidence ages out on a schedule: hands-on findings older than 12 months are down-weighted, and anything past 24 months is discarded and re-tested before a page is republished.
A score here describes the product as it exists today.
How the site makes money
Affiliate links, disclosed in the terms of service. If you sign up for a product after clicking through from here, the site may earn a commission.
That relationship doesn't set scores. A vendor paying no commission at all is scored against the identical rubric as one that does, and vendors can correct a factual error before publication but can't negotiate a number, remove a caution, or see the rubric before it's applied. If a vendor disputes a score afterwards, the answer is to re-test the product. The full rules are on the editorial policy page.
Who I am
I'm Jan Suski. The habit this site runs on is checking the page: what traffic it earns, where the number came from, and if the claim survives a look at the source. That's six years of SEO and link building for tech companies, mostly manual outreach and long-form content, and more than 2,000 links built in that time.
That work has run through Chilli Fruit Web Consulting and Linkhouse, plus client work for Brand24 going back to 2021. Past a dozen SaaS clients bought the work ghostwritten, several hundred articles run under someone else's name.
Under my own name, bylines run at Surfer, Senuto, Brand24, RankTracker, Vivian Agency, and Good Men Project. Posts under my Brand24 author page go back to 2021, and Brand24 built a case study around the outreach program at Chilli Fruit; its backlinks-checker page quotes the same work.
Where this work has been quoted
Marketing and SEO outlets have quoted that work directly. PRNews ran it in an expert panel on sponsored content, and Strat Communications built a full piece on content strategy around it, syndicated on Digital Alchemy. SEOptimer named me among the marketers it surveyed on Google's AI Overviews, in English and in Polish translation.
GOBankingRates quoted a Black Friday pick I made, syndicated on Yahoo Finance. MarkupHero, SaaS List, WeTracked, Ideta, and InboundBlogging have each run a quote from me on marketing, project-management data, or Meta's Conversions API, and InfluencerMarketingHub cited the Brand24 case study directly.
Kristian Larsen's Affiliate Lab review names me as a student who grew site traffic 65% and affiliate earnings past 110%. I run r/marketinteltools on Reddit, and went on SEO Boardroom's link-building episode, a channel with 13,000 subscribers, to make the same case in public: check the number before you publish it.
That habit is why the rankings here open with what a tool costs and where its data comes from. More about that work is at jansuski.com and LinkedIn.
Corrections and questions
If a figure on this site is wrong, I want to know. Pricing moves, vendors get acquired, and a page that was right in March can be wrong by August. Send it through the contact form with the page and the detail you're disputing, and I'll re-check the source.