Lusha review: how accurate is its contact data in 2026
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Best for
A North American rep who wants a phone number off a LinkedIn profile in one click, and who tests it on the $0 free plan before paying anything.
Not for
Teams selling into the EU or UK, legal teams that audit data provenance, and buyers who can't absorb a non-refundable auto-renewal. Lusha faces two pending US class actions and a €2 million Italian fine it's contesting in court.
What it costs
Free at $0 with 40 credits, Starter $49.90, Pro $69.90, Premium $399.90 a month; Scale is quoted. Plans auto-renew at the then-current price, cancelling takes 14 days' notice, and the terms call every payment non-refundable.
- Direct dials
- Over 280 million, self-reported and never independently audited
- Business emails
- More than 152 million
- Company profiles
- Over 30 million
- Chrome extension
- One click reveals an email and a phone number from a LinkedIn profile or a company team page
- Job change alerts
- Fire when a past contact moves to a new company
- Intent signals
- Flag accounts showing buying behavior so reps work them before the rest of the list
- CRM integration
- Salesforce, HubSpot and Microsoft Dynamics, syncing contact and company data into existing records
- API access
- Paid tiers only; supports bulk enrichment jobs against a stale list
- Visitor matching
- Anonymous website visitors matched against the database into named leads with a job title attached
- MCP server
- Hosted at mcp.lusha.com with 22 tools for Claude and ChatGPT, separate from a smaller open-source version on GitHub
- Claimed accuracy
- 98% on email addresses, 86% on phone numbers, published by Lusha
- Reported accuracy
- 80% to 90% on email and 70% to 80% on phone once reviewers ran real campaigns
- Independent audit
- None; Lusha's own August 2026 accuracy post says it found too little third-party testing of its figures
- Vendor-run tests
- Bounce rates from 3% to 19%, every test run by a company selling outreach or a rival database
- Coverage
- Drops sharply outside North America, and thins for smaller and niche companies
- Data sourcing
- A Community Program sharing members' email headers, signatures and calendar data, plus public web data and data partners
- Free
- $0 for 1 seat and 40 credits a month
- Starter
- $49.90 a month for 1 seat and 400 credits, or $37.45 a month billed yearly with 4,800 credits granted upfront
- Pro
- $69.90 a month for 2 seats and 600 credits, or $48.95 a month billed yearly with 7,200 credits granted upfront
- Premium
- $399.90 a month for 5 seats and 3,400 credits, or $259.95 a month billed yearly with 40,800 credits granted upfront
- Scale
- Quoted by sales; custom seat count and a custom credit allowance per year
- Extra seats
- $49.90 per user per month on Pro, $598.80 a year, on top of the two seats the plan includes
- Credit cost
- 1 credit per email reveal, 1 per company record, 5 credits per phone reveal
- Credit rollover
- Pricing pages describe rollover up to 2 times the monthly cap on Pro and Premium; the terms (§2.2.3) say unused credits expire at the end of each term
- Annual credits
- Granted upfront for the year, and unused credits reset when the cycle ends
- Renewal
- Automatic, at the then-current price, unless cancelled at least 14 days before the renewal date (§16.1.2)
- Yearly discount
- A temporary promotion Lusha brands SUMMER SALE: 25% off Starter, 30% off Pro, 35% off Premium, yearly billing only
- Annual totals
- Lusha's own structured data lists $449.10 Starter, $587.16 Professional and $3,119.21 Premium, all billed annually
- Free trial
- None as such; the free plan itself runs on an ongoing basis, with no trial expiration
- Certifications
- SOC 2 Type II and ISO 27701, plus claimed GDPR and CCPA compliance
- Italian ruling
- €2 million fine, processing ban and deletion order, July 2026; a Rome court order of 8 September 2026 had the decision taken offline while Lusha's challenge runs
- US lawsuits
- Four since 2022: two pending class actions (California, Colorado), one New Jersey Daniel's Law case, one Illinois suit dropped in 2022
- UK ICO
- 48 data protection complaints logged June 2018 to October 2021; no action taken because Lusha is US-based
- Removal requests
- Users report requests not always respected, and some took longer to process than expected
- Trustpilot
- 1.2 out of 5 across 776 reviews, 57% one-star, mostly from people who found their own number in the database
- BBB
- B-, not accredited, for failing to answer 2 of 3 complaints
- G2 and Capterra
- 4.3 on G2 across more than 1,600 reviews; 4.0 on Capterra across 398
- Support
- Reviewers report slow or no replies on credit, refund and billing questions
- Ten seats on Pro
- $69.90 for the two included seats plus eight more at $49.90, so $469.10 a month or $5,629.20 a year on monthly billing
- Phone volume
- 500 phone reveals a month costs 2,500 credits, over Pro's 600 monthly allowance and under Premium's 3,400
- Refunds
- None: "all payments under these Terms are non-refundable" (§13.2.3)
- Downgrade
- Every stored credit resets when a plan drops to Free
- Negotiated deals
- Vendr tracks a $15,999 median contract, across a purchase count it reports as either 85 or 144
ZoomInfo
Not forA two-rep team pulling contacts off LinkedIn profiles all day is buying an enterprise data platform to run a browser extension's job.
Apollo.io
Not forA recruiter who wants a phone number off a LinkedIn profile in four seconds doesn't need a sequencing platform attached to it.
Not forA buyer who picked Lusha because four of five tiers carry a published price walks into a Pro quote that Seamless.AI won't post.
Pairs well with Lusha
Which database and accuracy numbers are Lusha's own, and which came from reviewers
The 280 million direct dials, 152 million emails, 30 million company profiles and the 98% email and 86% phone accuracy claims are Lusha's own published figures, none of them independently audited. The 80% to 90% email and 70% to 80% phone bands come from user reviews, as does the reviewer who found half their phone numbers wrong on a follow-up call.
Prices, credit costs and the SUMMER SALE yearly discounts are Lusha's published rates, read off lusha.com and docs.lusha.com on 11 August 2026; the $15,999 median is Vendr's; the 4.3 rating is G2's across more than 1,600 reviews; the €2 million fine and the processing ban are Italy's Garante.
The renewal, refund and credit-expiry clauses come from Lusha's terms and conditions dated September 2026. Case details come from the federal dockets and the New Jersey courts' November 2025 Daniel's Law list; the ICO count comes from its 8 November 2021 freedom-of-information reply; Trustpilot, BBB and Capterra figures were read on 23 September 2026. Lusha's pricing pages and its terms disagree on credit rollover, and both are quoted as published.
Try it yourself
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This site earns a commission when a reader signs up for Lusha through the buttons on this page. The September 2026 update added the lawsuits, regulator findings, contract terms and complaint records the earlier version left out, each one traced to a court docket, a regulator's own page, Lusha's legal pages or the review platform itself.
This Lusha review covers data accuracy, the credit system, pricing, the legal record and how the platform compares with alternatives like ZoomInfo and Apollo.io. Lusha is a B2B sales intelligence and data enrichment platform built in Tel Aviv in March 2016 by Yoni Tserruya and Assaf Eisenstein, now headquartered in Boston with development offices in the Azrieli Triangle Tower.
The company raised $205 million in a Series B round in November 2021 from PSG and ION Crossover Partners at a $1.5 billion valuation. It has cut staff twice since: 30 people, 10% of the company, in July 2022, per CTech, and 8% of its roughly 300-person workforce, about 24 employees, in December 2025.
What is Lusha
Lusha provides contact data, company data and intent data to sales teams, marketing teams and recruiters who need verified contact information without manually searching company websites. The platform sits inside a browser extension, a web app and an API, letting a rep pull contact details for a prospect without leaving LinkedIn or a company's own site.
Lusha's data covers phone numbers, direct phone number lookups and business emails, and the company markets itself as a faster way to reach relevant prospects than manual research. Sales and marketing teams use Lusha alongside CRM systems like Salesforce, HubSpot and Microsoft Dynamics, syncing contact data directly into existing pipelines through CRM integration.
↑ FACT SHEETHow accurate is Lusha's data
Lusha claims 98% accuracy for email addresses and 86% accuracy for phone numbers, figures the company publishes on its own site. User reviews indicate real-world accuracy may be lower than the marketing claims, and one reviewer noted only 50% of the phone numbers they pulled were accurate on a follow-up call.
Lusha's data accuracy drops sharply outside North America, a pattern smaller teams evaluating a global rollout should weigh before buying a large seat count. Lusha's email verification accuracy ranges from 95% to 98% according to the company, while user reviews report a wider band of 80-90% email accuracy and 70-80% phone accuracy once real campaigns run against the data.
Users report mixed accuracy results for smaller and niche companies, where contact data is sparser than it is for large public companies with well-indexed staff directories.
Nobody has audited the 98% and 86% figures
Lusha says so itself. Its own accuracy comparison post, dated 11 August 2026, states the 98% email and 86% phone numbers as an "internal benchmark" and concedes it "did not find enough independent, third-party user testing of Lusha's accuracy."
The tests that do exist were run by companies with something to sell. Their results spread from 3% to 19% bounces:
| Who ran it | Date | Sample | Lusha result | What the tester sells |
|---|---|---|---|---|
| Sparkle | Feb 2026 | 250 emails | 3% bounce | Email verification and cold outreach software |
| Overloop | May 2026 | 2,800 test emails | 5.4% bounce, 70% match on a 50-account probe | A competing prospecting database |
| Prospeo | Apr 2026 | 1,000 leads (the chapter title says 10,000) | 19% bounce | A competing email finder, pitched in the same video |
None of the three publishes a method a buyer could repeat. Treat the spread as the honest finding: Lusha's bounce rate depends on who is on the list.
Customer reviews land nearer the bottom of that range. Marko K., a business development rep, gave Lusha one star on Capterra in July 2025 after seven months on the product:
"Claim from Lusha is that they provide 80% accuracy of their phone/mobile number data, which, on one hand, is true. HOWEVER, their coverage of data is 10% which is just horrible for the price tag it comes with. Meaning out of 100 people, they will have contact details for 10, and 8 will be accurate. SO 8/100!!"
Marko K., Business Development Representative, Capterra, 22 July 2025
His examples include a number that belonged to someone who'd left the company 15 years earlier and another that rang a prospect's wife at home. Luke L.D.S. wrote on Trustpilot in May 2026 that Lusha had the "Highest inaccuracy and bounce rates out of all providers I've used," naming Cognism, Apollo, Clay and Hunter.io as the comparison.
Josh Fryszer, an outbound consultant, read 942 reviews and 580 Reddit comments across ZoomInfo, Apollo and Lusha for a client and summed up Lusha in a May 2026 LinkedIn post as "Fine until you scale." He flagged his own bias in the same post: he read only the negative threads.
Lanny Heiz, who runs an outbound agency, went further in a June 2026 tier list, filing "Most data providers like lusha, rocketreach etc." under "overhyped, don't buy" as "legacy tools that were good 4-5 years ago."
That gap between claimed and reported data accuracy matters most for teams that pay for phone reveals expecting a dial rate close to Lusha's stated 86%. A sales process built around outbound calling absorbs a bigger cost when a chunk of phone numbers turn out to be a wrong number, since every reveal spends a credit either way.
↑ FACT SHEETLusha's key features
Three patterns repeat across the review base before any individual feature:
- Lusha is noted for its fast prospecting capabilities, and reps commonly describe pulling verified contact information in seconds.
- Lusha is often used as a supplement alongside other data tools, since no single provider blankets every company size and industry at the same data accuracy.
- The platform can save substantial prospecting hours per month for a small sales team that would otherwise build lead lists by hand.
Lusha offers over 280 million direct dials across its database, alongside more than 152 million emails and over 30 million company profiles, sourced from public web data, user-contributed profile updates and licensed data partners. Those figures are self-reported by Lusha and have not been independently audited, which is the standard caveat across this category.
Chrome extension and browser extension
Lusha's Chrome extension reveals contact data directly from LinkedIn profiles, letting a rep click a button on a prospect's page. The browser extension also works across company websites, pulling verified contact data for people listed on a team or leadership page.
Reps who work LinkedIn heavily lean on the chrome extension for quick access to a prospect's direct phone number and email, and the browser extension is one of the most cited reasons users keep a paid plan active month over month.
Job change alerts and intent signals
Lusha provides job change alerts for real-time engagement, notifying a rep when a past contact moves to a new company where the same relationship could turn into a new deal. Intent signals layer on top of that, flagging accounts showing buying behavior so a rep can prioritize relevant prospects first.
Combining job change alerts with intent signals gives larger sales teams a way to route the best accounts to senior reps automatically.
CRM integration and API access
Lusha integrates with major CRMs like Salesforce and HubSpot, plus Microsoft Dynamics for teams running Microsoft's stack, syncing contact data and company data straight into existing records. CRM integration removes the manual step of copying a phone number or email from the browser extension into a deal record by hand.
API access is available on paid tiers, and full API access lets an engineering team build bulk data enrichment directly into an internal tool. Lusha's API supports bulk enrichment jobs for teams cleaning a stale contact list against Lusha's data before a big outreach push.
↑ FACT SHEETLusha pricing and the credit system
Lusha publishes four of its five tiers. Free is $0 for one seat and 40 credits a month. Starter runs $49.90 a month for one seat and 400 credits, Pro $69.90 for two seats and 600 credits, and Premium $399.90 for five seats and 3,400 credits.
Scale is the only tier behind a sales call, quoted on a custom seat count and a custom credit allowance per year. An email reveal costs 1 credit, a company record costs 1, and a phone reveal costs 5.
Rollover isn't universal. Monthly plans carry unused credits forward up to twice the monthly cap, but only on Pro and Premium; Free and Starter lose whatever they don't spend. Annual plans grant the whole year's credits upfront and reset the unused balance when the cycle ends.
The yearly discount isn't a standing rate either. Lusha runs it as a temporary promotion branded SUMMER SALE, applied to yearly billing only: 25% off Starter, 30% off Pro, 35% off Premium. Monthly billing shows no discount at all.
That drops Starter to $37.45 a month billed yearly with 4,800 credits granted upfront, Pro to $48.95 with 7,200, and Premium to $259.95 with 40,800. Lusha's own structured data gives the annual totals as $449.10, $587.16 and $3,119.21.
The credit system still bites a phone-heavy team. Five credits a reveal against one for an email means an outbound calling motion drains a plan roughly five times faster than an email-first one, which is the recurring complaint in reviews about credits running out mid-month.
Renewal, refund and credit-expiry terms
The rate card is public. The clauses that decide what a cancellation costs sit in Lusha's terms and conditions, last updated September 2026:
- Plans renew automatically "at the then-current pricing structure" (§16.1.2), so a renewal can land at a higher price than the original sign-up.
- Cancelling takes at least 14 days' notice before the renewal date.
- "All payments under these Terms are non-refundable" (§13.2.3).
- Credits not used by the end of a term "shall expire at the end of such Term" (§2.2.3), which sits awkwardly beside the rollover the pricing pages advertise for Pro and Premium.
- Lusha's cancellation guide adds that "All stored credits reset when your plan downgrades to free."
Complaints follow those clauses closely. A Trustpilot reviewer signing as JM - BJ wrote on 5 August 2026 that on 21 July "my personal credit card was charged over $400 for an auto-renewal subscription," on an account tied to a former employer's email, and that support stopped answering once a refund was requested. Nicollette Mackenzie wrote on 19 August 2026 that "I had over 200 accumulated credits, but after cancelling my subscription, these were reduced to just 40."
A BBB complaint describes $49 monthly charges continuing after the customer asked for the account to be deleted. BBB rates Lusha B-, citing its failure to respond to 2 of the 3 complaints filed in three years.
Recruiter Christian Thomson-Frost described a different squeeze in an April 2025 LinkedIn post: about six months into an annual plan, Lusha shipped new features and told him "It's not available to our legacy customers" unless he rebought a subscription. He used up his credits and left.
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User reviews: G2, Capterra, Trustpilot and BBB
Lusha's ratings split in two, and the split tracks who is writing. Platforms that verify the reviewer as a software buyer score it around 4 out of 5. Open platforms, where anyone can post, score it near the floor.
| Platform | Score | Reviews | Who writes there |
|---|---|---|---|
| G2 | 4.3 / 5 | 1,600+ | Verified software users |
| Capterra | 4.0 / 5 | 398 | Verified software users; customer service scores 3.9 |
| Trustpilot | 1.2 / 5 | 776, 57% one-star | Anyone; mostly people who found their own number in Lusha |
| BBB | B- | 3 complaints in 3 years | Customers and non-customers; Lusha isn't accredited |
Figures read 23 September 2026. Trustpilot marks the profile as one that hasn't replied to negative reviews.
Lusha's defenders dismiss the Trustpilot score because most of it comes from people who never bought the product. That's the reason to read it. Recent one-star titles include "Relentless calls to my PERSONAL mobile phone sold as business data" and "Spam caller advised they got my phone number from this website," written by the people inside the database about what the product did to them.
G2 and Capterra buyers mostly praise the extension's speed, and Lusha does suit recruiting and sales development teams that need a number fast. Their complaints cluster on stale records, credit burn and support tickets that go unanswered.
Reviewers weighing a lusha compare against a competing tool tend to cite two things most: how the data accuracy holds up for their specific company size and industry, and how the credit system's manual work of tracking phone reveals versus email reveals weighs against the cost.
↑ FACT SHEETData compliance, lawsuits and privacy complaints
Lusha states that it's GDPR and CCPA compliant and lists SOC 2 Type II, ISO 27001, ISO 27701 and ISO 27018 certifications plus a TRUSTe seal on its data privacy page. It's also a registered data broker in California since March 2020. Its record since 2018 runs to four US lawsuits, one EU fine, and complaints or inquiries in three more countries.
The Italian €2 million fine, now in court
Italy's data protection authority, the Garante, fined Lusha €2 million in decision no. 542 of 14 July 2026, banned it from processing the data of people in Italy and ordered that data deleted. On 8 September 2026 an interim order from the Court of Rome led the Garante to take the decision off its website while Lusha's challenge is heard. The notice doesn't say the fine is suspended.
The regulator said Lusha built its profiles from several sources, including scraping social networks and buying records from other data brokers. ANSA reported the finding that Lusha processed Italians' data "in violation of the principles of lawfulness, fairness, transparency, and data minimization."
The database held information on "high-ranking officials, civil servants, law enforcement officers, and members of the judiciary," per the same report. The Garante had opened the inquiry in April 2025, describing some of the phone numbers Lusha sold as being of dubious origin.
For a buyer, that changes the shape of the compliance question. A certification describes the controls a company operates; an enforcement action describes what a supervisory authority concluded about the lawful basis for the processing itself. A team selling into the EU should ask Lusha directly:
- Which jurisdictions its data is currently offered in.
- What changed in sourcing and processing after the ruling.
- Who carries the liability if a prospect in a restricted market surfaces in a reveal.
Four US lawsuits since 2022
Every case below is a set of allegations. None has reached a ruling on the merits.
| Case | Court and filing | What it alleges | Status, September 2026 |
|---|---|---|---|
| Stavros v. Lusha Systems | N.D. California, 3:26-cv-07923, filed 30 July 2026 | California right of publicity: Californians' names shown in masked profiles to push Free users onto paid plans | Pending class action; Lusha agreed an extension to respond on 31 August 2026 |
| Hutchings v. Lusha Systems | D. Colorado, 1:25-cv-01908, filed 18 June 2025 | Colorado Prevention of Telemarketing Fraud Act: listing Coloradans' cell numbers for sale without consent | Pending class action, stayed while Lusha's motion to dismiss is decided; the Colorado Attorney General filed a brief backing the plaintiffs on 29 October 2025 |
| Atlas Data Privacy v. Lusha Systems | Superior Court of New Jersey, Bergen County, BER-L-000814-24 | Daniel's Law: failing to remove the home addresses and unlisted numbers of judges, police officers and other covered people on request | Sent back to state court in November 2024; listed as "Default Pending" in November 2025 |
| Sliozis v. Lusha Systems | D. Massachusetts, 1:22-cv-10974, filed 22 June 2022 | Illinois Right of Publicity Act: "teaser profiles" of people who never used Lusha, used to sell subscriptions | Closed in July 2022 with no ruling |
The two live class actions attack the same mechanic from two directions. The California complaint says Lusha uses people's names and profiles "to demonstrate the value of its services, induce Free-plan users to become paying subscribers." The Colorado one targets the sale of the mobile numbers themselves, and the state's own Attorney General chose to side with the plaintiffs.
UK, French and Dutch regulators
The UK Information Commissioner's Office logged 48 data protection complaints about Lusha between June 2018 and October 2021, according to its 8 November 2021 freedom-of-information reply. In 14 more, a cold caller had allegedly got the complainant's details from Lusha. The ICO wrote that it had been "unable to consider the above data protection complaints further, or pursue enforcement action under PECR, because the company is based in the USA."
France went Lusha's way. In December 2022 the CNIL closed its investigation, deciding GDPR didn't apply because Lusha neither offered services to people in the EU nor monitored them, per The National Law Review. The same write-up records how the data got in: browser-extension users were prompted to share their address books, and those emails and phone numbers went into Lusha's database.
In the Netherlands, a Trouw investigation in August 2020 ran under the headline "Privénummers van LinkedIn-gebruikers te koop" (private numbers of LinkedIn users for sale). D66 MP Kees Verhoeven put parliamentary questions about it, and the minister's answer of 21 September 2020 cited the Dutch DPA's view that purely commercial purposes don't qualify as a legitimate interest, leaving any ruling on Lusha to that regulator.
Where Lusha's data comes from
Lusha's own data page spells out the main input: "Community members share email headers and signature blocks from their business email with Lusha." Algorithms then "auto-complete business information," including guessing email addresses from corporate patterns.
The history goes back further. Defending an investor lawsuit in Tel Aviv in 2022, Lusha argued that co-founder Yoni Tserruya's database, built through three consumer phone apps under a company called YT DEV and holding over 1.5 billion records, was "the real basis" of Lusha, Globes reported. Those apps included a contact-cleaning tool and a caller ID app.
That mechanism explains the Trustpilot page. A person who never signed up for anything lands in Lusha because a colleague, a client or a stranger with their number shared an inbox or an address book. Michele Neylon, CEO of the Irish registrar Blacknight, wrote in September 2023 that a cold caller admitted getting his mobile from "A data broker called Lusha," a number he says was "not on my business cards, my email signature or anywhere public."
Removal requests and consent
Lusha says it sends people an Article 14 notice when it adds them, with 14 days to opt out through a removal form. Users report the removal doesn't hold in every case, and some say a request took longer to process than expected.
Critics argue that selling a personal mobile number as business data crosses a line even when part of the profile, like a LinkedIn page, is public. The Italian ruling and the two US class actions have now put that argument in front of a regulator and two federal courts.
A team weighing that tension should ask its own legal counsel how Lusha's certifications sit against internal policy before buying a paid plan. Certifications describe a company's controls. They don't settle the consent questions a court in California, a court in Colorado and a regulator in Rome are now weighing.
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Lusha alternatives
RB2B offers real-time intent data for better prospecting, positioned as a narrower tool focused on identifying anonymous website visitors. ZoomInfo provides deeper datasets and stronger intent signals than Lusha, at a price point that usually runs higher for a comparable seat count.
Apollo.io is a strong all-in-one alternative for outbound-heavy teams that want lead generation, email sequencing and a contact database bundled into one prospecting platform. That combination replaces buying Lusha alongside a separate outreach automation tool. BookYourData guarantees 97% accuracy with no subscription fees, an appealing best lusha alternative for a team that wants pay-as-you-go bulk data enrichment without a recurring credit system bill.
Seamless.AI uses AI to find and verify sales leads in real-time, an AI feature some reviewers say catches data accuracy problems faster than Lusha's static reveal model. A team that only needs a cold email and LinkedIn sequencer, with no data lookups attached, fits Woodpecker instead, priced by the contacted prospect.
FullEnrich is the bulk-upload alternative once sidebar lookups run out: a waterfall over 20-plus providers, 1 credit a verified work email and 10 a mobile number against Lusha's 5-credit phone reveal, from $29 a month for 500 credits with unlimited users on every plan. It has carried no LinkedIn extension since June 2024, so a rep who wants the number inside the profile page stays with Lusha and a team enriching a CSV of a few thousand rows moves to FullEnrich.
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Picking between them comes down to company size, budget and how much a team wants B2B contact data bundled with outreach automation against Lusha's narrower, browser-first workflow.
Teams selling heavily into Europe should add one more filter to that comparison after the Italian ruling: how each vendor sources EU records and what it will put in writing about them.
Outbound workflows and automation
Lusha integrates with workflow automation tools so a revealed contact flows into a sequence without a rep manually copying a job title, company name and email into a separate outreach platform. That kind of lusha integrate step matters most for teams running automated outreach at volume, where a five-second manual copy repeated across hundreds of contacts adds up to real lost selling time.
Website visitors who show up anonymously in a company's analytics can be matched against Lusha's contact database, turning an anonymous page view into a named lead with a job title and direct emails attached. Combined with advanced filtering by company size, industry and seniority, that matching step helps a team build a B2B contact data list without pulling records that miss the buyer profile a rep is chasing.
B2B data quality shows up downstream in campaign metrics, and teams tracking bounce rates on cold email closely say a cleaner B2B contact list keeps bounce rates lower than a list scraped from an outdated source. Lusha markets its combination of verified emails and direct phone numbers as a way to build stronger pipelines than a team relying on a single, unverified data source.
Reviewers comparing tools for the best data available in a given market say the answer depends heavily on region and industry. A team building a B2B contact data workflow around Lusha typically pairs it with a second source for regions where Lusha's own coverage is thinner.
Lusha review verdict
Lusha's Chrome extension does one job fast: it puts a phone number next to a LinkedIn profile in a click. For a North American rep who dials, that's worth testing, and the free plan lets anyone test it for $0.
Everything around that click is weaker than Lusha's marketing says. The 98% and 86% accuracy figures are an internal benchmark nobody has audited, and vendor-run tests put bounces anywhere from 3% to 19%. The contract auto-renews at the then-current price, refunds nothing and expires unused credits, and the complaint files at Trustpilot, the BBB and Capterra describe exactly those clauses biting.
The legal record is the part the earlier version of this review underplayed. Lusha faces two pending US class actions over how it uses people's names and mobile numbers, a Daniel's Law case in New Jersey, and a €2 million Italian fine it's fighting in a Rome court.
The UK regulator logged 48 complaints it couldn't act on. The data behind the product traces back to shared inboxes and phone address books, and people who say they never agreed to be in it write most of its Trustpilot reviews.
So the verdict splits by buyer. A solo rep in the US who stays on the free plan or pays month to month, and cancels 14 days before renewal, gets a fast lookup tool at a low price. A team selling into Europe, a company whose legal team asks where contact data comes from, or anyone signing an annual contract on a personal card should start with the alternatives above.
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Who Lusha is built for
Lusha suits sales teams and recruiting teams that need quick access to verified contact information without a heavy setup process, especially smaller teams that can't justify a longer onboarding for a bigger platform. A small sales team running most of its prospecting through LinkedIn benefits most from the chrome extension's direct pull of contact details from linkedin profiles.
Larger sales teams with dedicated revenue operations staff get more value from Lusha's CRM integration, API access and bulk enrichment tools, since those features cut manual work across a bigger book of accounts. Teams that rely heavily on phone outreach should model their credit math carefully before committing to a paid plan, since the 5-credit cost per phone reveal changes the real price per contact compared with a team that mostly emails prospects.
Setting up Lusha across a sales stack
Most teams start Lusha with the browser extension, then add workflow automation once a rep proves the contact data holds up against their own outbound results. Lusha integrates through native connectors for the major CRMs, and a second wave of workflow automation usually comes from a sequencing tool that picks up a revealed contact and starts a cadence automatically.
Teams that lusha integrate into a broader revenue stack get more consistent use out of intent data and job change alerts, since those signals only help if they land in a system reps check daily.
A rep who has to open a separate tab to see an intent data alert is less likely to act on it than one who sees the same signal inside their CRM.
B2B data hygiene matters just as much as the initial reveal. A contact pulled from Lusha six months ago can be stale by the time a campaign finally reaches it, so teams that re-verify phone numbers and emails against Lusha's data before a big push report better results than teams that treat an old export as current.
↑ FACT SHEETWhat a 10-seat team pays
The Pro headline rate isn't a per-seat rate. $69.90 a month buys two seats, and every seat after that is a $49.90 per-user add-on, $598.80 a year each. Lusha's own pricing calculator confirms it: raising the Pro seat input from 2 to 3 moves the price from $69.90 to $119.80.
So ten people on Pro pay $69.90 for the two included seats plus eight more at $49.90. That's $469.10 a month, or $5,629.20 a year on monthly billing.
That base fee only covers the platform. Every email reveal spends 1 credit and every phone reveal spends 5, so a team pulling 500 phone numbers a month spends 2,500 credits before counting a single email lookup.
2,500 is the number that breaks the plan choice open. It sits well above Pro's 600 monthly credits and comfortably under Premium's 3,400, so a phone-first team of ten is buying Premium for the credit pool.
Rollover softens a slow month on Pro and Premium, up to twice the monthly cap, and does nothing for a team running at full volume every month. Free and Starter don't roll over at all. Vendr tracks a $15,999 median on negotiated Lusha contracts, across a purchase count it reports as either 85 or 144.
Negotiate the renewal clause along with the price. Lusha's standard terms renew at the then-current price with no refunds, so a ten-seat contract is the size where asking for a price cap at renewal and a written cancellation window is worth the call.
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How reps use the extension day to day
A typical workday starts with the chrome extension pinned to the browser toolbar, ready the moment a rep opens a prospect's LinkedIn page. One click reveals an email and a phone number, spending a credit only when the rep needs the contact.
The browser extension works the same way on a company's own site, which matters for reps prospecting outside LinkedIn, such as conference attendee pages or a leadership team listed on a corporate About page. That consistency is one reason the extension shows up so often in reviews as the single feature people keep after they cancel everything else.
Managers tracking credit system spend across a team usually set a monthly cap per rep, then review which reps burn through credits fastest on phone reveals versus email. A rep who reveals ten phone numbers and dials none of them is spending credit system budget without adding pipeline, a pattern managers say is easy to spot once usage reports are reviewed monthly.
Reps who reveal a contact right before they plan to call see a higher connect rate than reps who batch-reveal a list days in advance, since a phone number's accuracy window is shorter than an email address's. Revealing just in time also stops credits going on numbers that are stale before anyone dials them.
Frequently asked questions
Is Lusha an Israeli company?
Lusha was founded in Tel Aviv in March 2016 and keeps a development center there, though the company is now headquartered in Boston, Massachusetts.
What kind of data does Lusha provide?
Lusha provides contact data including phone numbers, business emails, job titles and company data, plus job change alerts and intent signals layered on top of its core contact database. The company reports more than 280 million direct dials, over 152 million emails and more than 30 million company profiles.
What are the pros and cons of Lusha?
Pros: a fast Chrome extension, over 280 million self-reported direct dials, native CRM integration and a real free plan. Cons: accuracy figures nobody has audited, coverage that drops outside North America, 5 credits per phone reveal, non-refundable auto-renewals, two pending US class actions and a €2 million Italian fine Lusha is challenging in court.
How much does Lusha cost a month?
Free is $0, Starter $49.90 a month, Pro $69.90 for two seats, and Premium $399.90 for five. Extra Pro seats add $49.90 each per month, and Scale is quoted by sales.
Does Lusha have a free trial?
Lusha doesn't run a time-limited trial. It offers an ongoing free plan, giving one user 40 credits a month to test data accuracy.
Is there a free version of Lusha?
Yes. Lusha's free tier gives one seat 40 credits a month at no cost. That's 40 email reveals, or 8 phone reveals at 5 credits each, and free-plan credits don't roll over.
Is Lusha trustworthy?
Lusha is a real company with real certifications: SOC 2 Type II, ISO 27001 and ISO 27701, per its own privacy page. Against that sit four US lawsuits since 2022, 48 UK ICO complaints, a €2 million Italian fine now in a Rome court, a 1.2 Trustpilot score and a B- at the BBB for unanswered complaints. It isn't a scam, and its data practices are contested in court on two continents.
Is Lusha GDPR compliant?
GDPR compliance is Lusha's own stated claim. Two regulators have disagreed on it. France's CNIL decided in 2022 that GDPR didn't apply to Lusha at all; Italy's Garante decided in 2026 that it did, fined Lusha €2 million and ordered Italian residents' data deleted, a decision Lusha is now challenging in the Court of Rome. A team selling into the EU should ask Lusha which jurisdictions its data is currently offered in and get the answer in writing.
Is Lusha allowed on LinkedIn?
Lusha's Chrome extension pulls contact data from public LinkedIn profiles, a practice LinkedIn has challenged in litigation against data-scraping tools industry-wide, and users should review LinkedIn's current terms before installing any browser extension of this kind.
What is better than Lusha?
ZoomInfo offers deeper datasets and stronger intent signals, Apollo.io bundles lead generation with outreach automation, and BookYourData offers pay-as-you-go pricing without a credit system, each a better alternative depending on company size and budget.
Where does Lusha get their data from?
Lusha's records come from public web sources, user-contributed profile confirmations and licensed data partnerships. Italy's regulator characterised the sourcing as including scraping of social networks and purchases from other data brokers.
Does Lusha scrape LinkedIn?
Lusha's Chrome extension reveals contact data while a user browses a LinkedIn profile, drawing on Lusha's own database, though the underlying dataset includes information originally sourced from public LinkedIn profiles.
What is better, Apollo or Lusha?
Apollo.io suits outbound-heavy teams that want lead generation and email sequencing bundled with contact data, while Lusha suits teams that want a fast browser extension for quick, targeted lookups.
What is Lusha used for?
Lusha is used for B2B prospecting, recruiting and lead generation, giving sales teams and recruiters verified contact information and intent signals to prioritize outreach.
How do I remove my information from Lusha?
Lusha runs removals through a request form on its privacy center, and says people it adds get a notice with 14 days to opt out. Users report the timeline can run longer than expected, and some report their data reappearing, so keep a copy of the request and the confirmation.
Has Lusha been sued?
Yes, four times in the US since 2022. Two class actions are pending: a California right-of-publicity case filed in July 2026 and a Colorado telemarketing-fraud case filed in June 2025, where the state Attorney General backed the plaintiffs. A New Jersey Daniel's Law case sits in Bergen County, and an Illinois publicity suit closed in 2022 without a ruling.
Can I get a refund from Lusha?
Lusha's terms say no: "all payments under these Terms are non-refundable." Plans auto-renew at the then-current price unless cancelled at least 14 days before the renewal date, and stored credits reset when a plan drops to Free.
Is Lusha better than LinkedIn Sales Navigator?
Lusha and LinkedIn Sales Navigator serve different jobs: Sales Navigator is built for LinkedIn-native search and messaging, while Lusha focuses on revealing direct phone numbers and emails a rep can use outside LinkedIn.
How much does Lusha cost?
Lusha costs $0 on Free, $49.90 a month on Starter, $69.90 on Pro, $399.90 on Premium, and a quoted rate on Scale. A temporary SUMMER SALE promotion takes 25% to 35% off yearly billing.
Does Lusha have an MCP server for AI agents?
Yes. Lusha runs a hosted MCP server at mcp.lusha.com with 22 tools for Claude and ChatGPT, separate from a smaller open-source version on GitHub. Access ships on every plan, including Free. Our full Lusha MCP review covers the tool list, the plan-access and accuracy discrepancies across Lusha’s own pages, and what’s missing compared with the REST API.
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