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Market intelligence tool reviews

Individual tool reviews that explain who each product fits, which signals it covers, where the workflow is strong, and what buyers should verify before paying. Every review scores the tool against our four-pillar methodology. Reviews are published as testing completes.

Each review is researched and written by Jan Suski, against the same four pillars used in the rankings. Vendors don't pay to appear. That's six years of SEO and link building for tech companies. Past a dozen of them bought the work ghostwritten, several hundred articles run under someone else's name. Under my own name: Surfer, Brand24, and Senuto.

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Nothing matches that. Press Escape to clear the box.

76 of 210 reviews are published. The remainder are in research.

Published reviews

SEO

Positive Surfer$15M ARR at acquisitionon-page scoring and AI citation trackingSimilarweb$37.8K median contractweb traffic intelligenceSemrush$1.9B Adobe dealSEO and search visibilityRaven Tools$39 starting monthly priceSEO reporting and rank trackingDataForSEO$0.0006 per SERP taskpay-per-request SERP, keyword and backlink data APIClearscope$129 starting monthly priceSERP-driven content gradingNeuronWriter$23 starting monthly priceSERP-driven content editor and AI writerScalenut3.2 real Trustpilot score vs 4.8 quotedAI content drafting and GEO/AI-visibility trackingAdvanced Web Ranking2002 foundedkeyword-unit rank tracking and AI search visibilityAgencyAnalytics$20 per client monthly (Core plan)white-label client reporting dashboards for agencies

Sales intelligence

ZoomInfo321M business contactsB2B contact databaseApollo.io275M contacts in databaseprospecting and outreachLusha280M+ direct dialscontact data lookupsAmplemarket$600 per month entry planAI sales engagementLinkedIn Sales Navigator40+ search filtersB2B prospecting on LinkedInWoodpecker$7 per 100 contacted prospectscold email and LinkedIn outreachlemlist650M+ leads databasemultichannel sales outreachSeamless.ai1.3B+ verified contactsreal-time contact search engineRocketReach700M+ professionalsunlimited-lookup contact and email finderLeadIQ750M+ contact recordsChrome extension prospecting and CRM enrichmentWiza850M+ verified B2B contactsreal-time LinkedIn Sales Navigator prospectingClay200+ marketplace data providers waterfalledAI enrichment and outreach orchestration

Company data

TinyFish81.9% hard-task accuracy, Online-Mind2Webweb agent API for authenticated browsingD&B Hoovers330M+ company profilescredit-risk and sales intelligence dataOpenCorporates192M+ companies, 140 jurisdictionsopen registry dataCrunchbase4M+ private company profilesstartup and funding data

Technographics

BuiltWith673M+ websites trackedtech stack detection

B2B and ABM

6sense$55K median contractaccount-based marketingDemandbase$68.6K median contractaccount-based marketing with a native advertising DSPZenABM$59 starting monthly priceLinkedIn ad engagement and ABM stage scoringCognism10M+ phone-verified contactsB2B contact and intent data

Procurement

Coupa$95.6K median contractbusiness spend management suiteJAGGAER$1.6B 2019 Cinven dealsource-to-pay suiteThomasnet1.4M active buyersindustrial supplier sourcing

Supply chain

Everstream Analytics20B+ signals processed dailypredictive supply chain risk monitoringInteros$1B valuation, 2024supplier risk mappingPanjiva2B+ shipping recordsglobal trade dataBlue Yonder20B+ AI predictions dailysupply chain planningKinaxis$548M FY2025 revenueconcurrent supply chain planning

Financial data

AlphaSense$4B valuation, 2024financial research searchFactSet95% client retention, 43 yearsfinancial data and analyticsLSEG£43.4B market cap, Aug 2026exchange and market data groupProBors$30 starting monthly pricecongressional, insider and whale trade tracking

Real estate

Cherre$3.3T assets managedreal estate data platformCotality99% of US parcels coveredproperty data and analytics

Retail and pricing

Competera$60B revenue under managementprice optimizationNIQ (NielsenIQ)122T data recordsconsumer purchase dataCircanaretail sales measurementDataWeave500B+ data points aggregatedretail price and assortment trackingPricefx$645B customer revenue managedB2B pricing, CPQ & rebate managementPrisync60 countries servedecommerce competitor price tracking

Customer feedback

G2 Market Intelligence$28,000 median contract, Vendrsoftware review market dataMedallia2,000+ companies using itexperience management

Pharma

IQVIA93K employeeshealthcare data and analyticsCortellis325K clinical trials trackedregulatory intelligenceGlobalData2,000 in-house expertsindustry analyst research

Automotive

S&P Global Mobility$1.6B revenue, fiscal 2024automotive data and softwareJATO Dynamics800+ experts in 50 countriesvehicle specs and pricing

Oil and gas

Enverus5.45M wells trackedin Enverus PrismEnergy Aspects500+ companies advisedenergy market research

Recruitment

LinkedIn Talent Insightslabor market analyticsRevelio Labspublic workforce dataHorsefly Analyticsgeographic talent market intelligence

Competitive intelligence

Crayon$20K enterprise floorcompetitive intelligenceKlue$30K median contractcompetitive enablementContifymarket and competitor news trackingSpyFu$29 starting monthly pricecompetitor SEO and PPC research
Brandwatch$50K median contractsocial listeningExploding Topics1.1M trends trackedtrend discoverySprinklr$129K median contractunified CXM platformBrand24$199 starting monthly pricebrand mention monitoringSprout Social4.4/5 G2 ratingsocial management and listening

Mobile and telecom

Omdia400+ analysts, 150 marketstechnology analyst researchOokla55B+ speed tests runinternet speed testing

Ecommerce analytics

Hotjar5% of free-plan sessions capturedheatmaps and session recordingTriple Whale$219 a month at the lowest GMV bandDTC ecommerce attribution

In research

Adobe Analytics · Ahrefs · Alibaba.com · Amadeus Demand360 · Amplitude · Arkestro · ATTOM · Awario · BatchData · Beroe · Bloomberg · Bombora · Breeze Intelligence · Bright Data · Browserbase · Bureau van Dijk · Chattermill · Contentsquare · Coresignal · CoStar · Counterpoint Research · Craft · Crexi Intelligence · CustomerGauge · Datos · Dealfront · Descartes Datamyne · Duetto · E2open · East Daley Analytics · EcoVadis · EDITED · Eightfold AI · Evaluate · Exiger · Fairmarkit · Fibbler · Firecrawl · Frase · Fullstory · GEP · Glew · Glimpse · Globality · Gong · Google Alerts · Google Analytics 4 · Google Trends · GSMA Intelligence · Heap · HG Insights · hireEZ · IEEE GlobalSpec (Engineering360) · ImportGenius · ImportYeti · Instantly · IntegrityNext · Intelligence Node · Intricately · Ivalua · Keelvar · Kompyte · Levelpath · Lightcast · Lighthouse · Littledata · MarkLines · Meltwater · Microsoft Clarity · Mixpanel · MixRank · Mobility Market Intelligence (MMI) · Moody's Analytics · MSCI · MSCI Real Assets · Nimble · Northbeam · Numerator · o9 Solutions · Omnea · Opensignal · Oracle Fusion Cloud Supply Chain Planning · Oracle Retail Analytics · Oro Labs · Outreach · Pactum AI · PassBy · People Data Labs · Pitchbox · Placer.ai · Polar Analytics · PredictLeads · Prewave · Price2Spy · project44 · Qualtrics XM · Quicklizard · RateGain · Reonomy · Resilinc · Rystad Energy · S&P Global Energy · S&P Global Market Intelligence · SAP Ariba · SAP Ariba Supplier Risk · SAP Integrated Business Planning · Sayari · SeekOut · SentiSum · Shopify Analytics · SiteMinder · SpendHQ · SPINS · STR (CoStar Group) · Suplari · Supplier.io · TalentNeuron · Talkwalker · TealBook · TechTarget · Thematic · ThoughtSpot · Trend Hunter · Unwrap.ai · UpLead · Veridion · Wappalyzer · Wiser Solutions · WooCommerce Analytics · Wood Mackenzie · Z2Data · Zip · Zonka Feedback · Zycus

See also: best market intelligence tools, industry guides, and our methodology.