Quicklizard review
By Jan Suski. I go deep on every review, checking every number against its source and digging up details other coverage misses, a habit from six years of SEO and link building for tech companies. Bylines at Surfer, Brand24, and Senuto. How the scoring works.
·
Quicklizard sells pricing software to retailers and brands, calling itself “the Agentic Pricing Platform for retailers and brands, automating pricing decisions across every product, channel, and market.” This review is in progress. What follows is the short version, drawn from the vendor's own site and public filings; the full scored review against our four-pillar methodology comes later.
What Quicklizard does
The product covers eleven verticals by its own count, from consumer electronics and automotive parts through grocery, apparel and toys, selling to retailers, DTC brands, travel companies and manufacturers. Named customers on its site include IKEA, Sephora, Samsung, Logitech, Intersport, Dehner and Elkjøp, and its February 2025 release claims deployment in over 40 markets.
Quicklizard was founded in 2011 and ran out of Israel before Riverwood Capital acquired it; the deal was announced 5 February 2025 at roughly NIS 186 million and closed 7 May 2025, ending a run on the Tel Aviv Stock Exchange.
Pricing
Three tiers, Perform, Strategize and Enterprise, and not one published dollar figure among them. The tiers separate on service depth: monthly sessions and a dedicated CSM at Perform, up to weekly sessions and an executive steering committee at Enterprise. Full platform access and an open API ship on all three, but AI is an optional add-on at every tier including Enterprise, on a product marketed as agentic pricing.
Price is set by “assortment size and complexity, price-calculation frequency, and the number of execution channels in scope,” with a Revenue Under Management option for performance-aligned terms. Charging by calculation frequency is the tell: cost scales with how often the platform reprices, independent of seat count.
Ratings
4.7 out of 5 across 30 G2 reviews and 4.8 out of 5 across 28 on Capterra, both accessed 16 August 2026. Both samples are small enough that a single review moves the average. Reviewers on both platforms return to the same complaint: the interface is hard going for non-technical users.
Where it sits against Competera
Quicklizard's own site claims elasticity modeling too, the same ground Competera stakes its pitch on. The real separation is emphasis: Quicklizard's language and its price list both center on execution, real-time synchronization across channels and minute-by-minute margin optimization, while Competera leans on demand elasticity and portfolio-wide forecasting.
Until this review is published in full, our pricing intelligence tools ranking covers the category, and the Competera review is published already. Our pricing intelligence guide covers how the software, automation and monitoring side of the category works.