Market sizing
Market potential calculator
Size a market top-down from a total industry figure, or bottom-up from a customer count and price. TAM, SAM, and SOM, with live scenario rows.
Open the calculatorFree tools
Market intelligence calculators and small tools
Every tool below runs a real formula from inputs you provide, right in your browser. Nothing gets logged to a server, and nothing requires an account, an upload, or an email address before you see a number. Pick a calculator and get a result in under a minute.
By Jan Suski. I go deep on every review, checking every number against its source and digging up details other coverage misses, a habit from six years of SEO and link building for tech companies. How the scoring works.
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Media cost
CPM calculator
Solve cost per mille from any two of spend, impressions, and rate. Type into any field and the third fills in live.
Open the calculatorSEO returns
SEO ROI calculator
Turn organic traffic increase, conversion rate, and customer value into monthly revenue, payback month, and ROI percent.
Open the calculatorGrowth & returns
CAGR calculator
Turn a starting value, an ending value, and a time period into one compound annual growth rate. Formula, worked examples, and a project-forward table included.
Open the calculatorCapital budgeting
NPV calculator
Discount a project's future cash flows back to today's dollars and check the result against what it costs upfront, with IRR and payback period included.
Open the calculatorLiquidity & cash flow
Working capital calculator
Turn current assets and current liabilities into working capital, the current ratio, and the quick ratio. A table then projects what a rise in liabilities does to your cushion.
Open the calculatorFounder & employee equity
Startup equity calculator
Turn a grant, a vesting schedule, and up to three funding rounds into vested value today and diluted ownership after the rounds land.
Open the calculatorDeal & valuation math
Enterprise value calculator
Turn market capitalization, debt, cash, preferred stock, and minority interest into enterprise value, net debt, and an EV/EBITDA multiple you can check against real deal comps.
Open the calculatorFundraising & cap tables
Dilution calculator
Turn pre-money valuation, new investment, and an option pool into price per share. The result also shows existing shareholders' new ownership percentage after the round.
Open the calculatorSaaS metrics
Rule of 40 calculator
Add revenue growth to profit margin, from percentages or raw revenue and EBITDA, to get a SaaS company's Rule of 40 score, its gap to 40, and Bessemer's Rule of X.
Open the calculatorCash runway
Burn rate calculator
Turn cash in the bank, monthly expenses, and monthly revenue into gross burn, net burn, months of runway, the month cash hits zero, and a default alive check.
Open the calculatorMarketing maturity
Marketing assessment tool
Score your team on BCG's six marketing maturity enablers for a stage and the two gaps to fix first. Then check LTV:CAC, CAC payback and budget share against published benchmarks.
Open the toolSales performance
Win rate calculator
Overall and competitive win rate from won, lost and no-decision deals, a pipeline revenue projection, and a trades tab with your breakeven win rate.
Open the calculatorCompetitive position
Market share calculator
Your share of a market by revenue or units, relative share against the leader, and the HHI concentration score across a whole field of competitors.
Open the calculatorEach calculator here complements the site's other market-sizing resources. The market sizing template and the total addressable market template cover the same math in a spreadsheet you can hand to a team, and the types of market intelligence guide places market sizing next to competitor, product, and customer intelligence work.
The market research methods guide covers where the input numbers come from. A market database ranking is a reasonable starting point for a TAM figure that isn't sitting in a spreadsheet already, and the market intelligence vs business intelligence guide draws the line between this kind of outward-facing sizing work and internal reporting.