Market sizing
Market potential calculator
Size a market top-down from a total industry figure, or bottom-up from a customer count and price. TAM, SAM, and SOM, with live scenario rows.
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Market intelligence calculators and small tools
Every tool below runs a real formula from inputs you provide, right in your browser. Nothing gets logged to a server, and nothing requires an account, an upload, or an email address before you see a number. Pick a calculator and get a result in under a minute.
By Jan Suski. I go deep on every review, checking every number against its source and digging up details other coverage misses, a habit from six years of SEO and link building for tech companies. How the scoring works.
Each calculator here complements the site's other market-sizing resources. The market sizing template and the total addressable market template cover the same math in a spreadsheet you can hand to a team, and the types of market intelligence guide places market sizing next to competitor, product, and customer intelligence work.
The market research methods guide covers where the input numbers come from. A market database ranking is a reasonable starting point for a TAM figure that isn't sitting in a spreadsheet already, and the market intelligence vs business intelligence guide draws the line between this kind of outward-facing sizing work and internal reporting.