Datos review
By Jan Suski. I go deep on every review, checking every number against its source and digging up details other coverage misses, a habit from six years of SEO and link building for tech companies. Bylines at Surfer, Brand24, and Senuto. How the scoring works.
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Datos sells clickstream data as a raw feed that buyers pipe into their own analytics stack. It processes more than 20 billion URLs a month across 185 countries, the widest country coverage of any provider in our clickstream data providers ranking, where it places third.
This review is in progress. What follows is the short version: what the tool does, what it costs, and who it suits. The full scored review against our four-pillar methodology, fit, signal quality, workflow depth and buyer caution, comes later. Until then, our clickstream data providers ranking covers the tools Datos competes against.
What Datos does
Datos, a Semrush company, tracks where users go across the web at the URL level: every page view, click and interaction, across a panel it describes as millions of opt-in panelists. Buyers license domain traffic, keyword and search-event data products separately and build their own analytics on top. In-app consumer behaviour data is available through partnerships, beyond browser-based tracking. A free data sample is available before any purchase commitment.
Pricing
Not published. Datos directs buyers to request a free sample or a custom quote through datos.live, so there is no self-serve signup and every deal starts with a sales conversation. That puts it behind Similarweb and Semrush, both of which publish a monthly rate a buyer can act on the same day.
Who it's for
Product and data teams that want raw feeds to model against and build their own reporting layer on top. The 185-country figure matters most to anyone whose question spans markets that Western-panel-heavy providers under-sample.
Who should skip it
Marketing and strategy teams that need an answer on screen this afternoon. Datos ships data to build on, and the company profile is smaller than Similarweb's or Comscore's, with less public documentation of methodology. New to the category? Start with what market intelligence is.