Wiza review: is real-time LinkedIn Sales Navigator data worth the credit system?
By Jan Suski, six years working in digital. How the scoring works.
Best for
Reps or small sales teams already working inside LinkedIn and Sales Navigator who want an extension that finds, verifies and reveals emails and phone numbers without leaving the tab.
Not for
Buyers who need a wide, non-LinkedIn contact database, or anyone who wants zero billing risk before handing over a card; Wiza's own docs list it as a supplementary source inside Apollo's waterfall enrichment, and Trustpilot sits at 1.9/5.
What it costs
Email runs $99 a user a month, $83 billed annually; Email + Phone runs $199, $166 annually; overages hit $0.15 per email and $0.35 per phone number past the included allotment.
- Contact database
- 850M+ B2B professionals and prospects, verified at request time
- Email accuracy (vendor-stated)
- 99% on Wiza's own sales page
- Job title accuracy (vendor-stated)
- 97% on Wiza's own sales page
- Search filters
- 30+ in the app, 20+ through the API
- Data points per contact
- 40+ through the app, 50+ through the API
- Wiza extension
- 4.85/5 on the Chrome Web Store, the highest metric Wiza publishes anywhere
- Bulk export
- Direct to CSV or CRM sync in one push from any filtered search or saved list
- Starter
- $49/user/mo, 100 valid emails + 100 phone numbers, no annual option
- $99/user/mo, $83 billed annually ($990/yr): unlimited email reveals, 2,500 exports/mo
- Email + Phone
- $199/user/mo, $166 billed annually ($1,990/yr): unlimited reveals, 2,500 exports/mo
- Team
- Custom, 3+ users, unlimited emails and phones, API access, dedicated success manager
- Overage
- $0.15 per valid email, $0.35 per phone number past the included allotment
- Export cap
- 2,500 credits a month on every plan, including both annual "unlimited" tiers
- Native CRM
- Salesforce, HubSpot, Pipedrive, Zoho CRM, Attio, Creatio, all listed Alpha on Wiza's own integrations page
- Sales engagement
- Outreach, Salesloft, Gong Engage, also listed Alpha
- Production-ready bridge
- Zapier, the one non-Alpha connection, reaching 5,000+ apps
- API access
- Usage-based, credits charged only for verified data; pricing needs a sales call
- Waterfall enrichment
- Wiza's own API docs list it as a source inside Apollo.io's waterfall sequence
- Platform uptime
- 100% over the trailing 90 days across the web app, API, LinkedIn plugin and marketing site
Company record
- Founded
- 2019 by Stephen Hakami, bootstrapped with no outside funding raised
Buying it
- Free plan
- 20 valid emails + 5 phone numbers, no card required (homepage separately advertises "25 free credits")
- Billing renewal
- Automatic at cycle end; canceling stops the next renewal, not the current one
Ratings
- G2 rating
- 4.5/5 across 1,247 reviews
- Trustpilot rating
- 1.9/5 across 12 reviews, 100% one-star
Lusha
Not forA procurement-led enterprise buyer, since Lusha is sold to individual reps.
ZoomInfo
Not forA single rep paying $49 a month for Wiza Starter, since a professional ZoomInfo deployment lands near $15,000 a year.
Seamless.AI
Not forA buyer who needs a published rate card before a call, since both paid Seamless.AI tiers are quoted by sales only.
Pairs well with Wiza
What Wiza publishes about itself, and where its own numbers disagree
Plan prices, overage rates, the 850M+ contact figure and the 99%/97% accuracy figures come from Wiza's own pricing, sales and feature pages, accessed 11 August 2026. Its homepage and sales landing page separately advertise "25 free credits" against the pricing page's 20 valid emails plus 5 phone numbers, and Wiza hasn't reconciled the two anywhere public. Ratings are G2's, Trustpilot's and the Chrome Web Store's own aggregates.
This Wiza review breaks down a Chrome extension and web app built around one architectural claim: prospects pulled from LinkedIn and LinkedIn Sales Navigator get their email and phone number verified in real time, checked at the moment of request. Wiza's own homepage puts the pitch directly: "every other tool pre-loads a database and hopes it hasn't gone stale."
This Wiza review covers what that verification claim gets you across five paid tiers, what the credit system charges once a plan's included emails and phone numbers run out, and what 1,247 reviews on G2 and 12 reviews on Trustpilot say about the data's reliability. It draws on Wiza's pricing page, its API documentation, its help center, and nine verbatim user quotes from G2 and Trustpilot.
It's written for sales reps, recruiters and marketers who already work inside LinkedIn and Sales Navigator and want to source leads without leaving the browser tab or logging manual data entry into a spreadsheet. A team buying a database with wide non-LinkedIn contact coverage, or a buyer who read Wiza's Trustpilot page and wants to know how common the unauthorized-charge complaints are, is the other half of the audience here.
Wiza runs three self-serve plans, Starter, Email and Email + Phone, plus a custom Team tier and a pay-as-you-go credit system for anything past a plan's included allotment. Every figure below links to the page it came from.
How Wiza's real-time prospecting works
Wiza's central claim is architectural: search results, exports and extension reveals all run a live verification pass the moment a user requests a contact, instead of returning cached data from the last database refresh. "No cached data. No surprise bounces," reads Wiza's own homepage copy. The sales page backs the claim with two self-reported figures: 99% email accuracy and 97% job title accuracy.
The database behind that claim holds 850M+ B2B prospects and contacts, a figure that appears identically on the homepage and the sales page. Wiza frames the problem the same way it frames the fix: sales reps, its homepage says, "wind up wasting tons of time on manual data entry" chasing stale contact data from legacy providers.
Chrome extension and Sales Navigator export
The Wiza extension overlays LinkedIn and Sales Navigator profiles with a reveal button, and it holds a 4.85/5 rating on the Chrome Web Store, the highest-scoring metric Wiza publishes anywhere. Recruiters searching a Sales Navigator project get the same overlay as sales reps searching a lead list, and both end up pulling full contact records once a profile is opened.
Search results and their contacts bulk export straight to CSV or sync to a connected CRM in a single push.
Alastair T., a Management Trainee at an enterprise automotive company, wrote in a 5/5 G2 review from July 2026:
"The app is very easy to use, and I can quickly find contacts to prospect for my company. I really appreciate the free credits, since they let me try Wiza and see how beneficial it can be. I also like how fast Wiza is, and so far I haven't experienced any crashes or other issues while using it."G2 review, Alastair T., Management Trainee, enterprise automotive company, July 2026
Find verified emails, phone numbers and company data
Every email runs a multi-step check before Wiza charges a credit for it: syntax, domain, an SMTP handshake, MX record lookup, catch-all detection, disposable-address filtering, and spam-trap and sender reputation checks, according to Wiza's own help center. Credits are charged only on a verified result. Phone numbers cost $0.35 each on every plan, priced separately from email data.
Company data ships bundled with each contact: employer, headcount, revenue and funding sit among the 40+ fields on Wiza's feature page. Search results filter on 30+ criteria in the app, or 20+ through the API, and every filtered list can push straight to a bulk export or export one contact at a time.
| Category | What it includes |
|---|---|
| Contact database | 850M+ B2B professionals, verified at request time |
| Search & filters | 30+ filters in the app, 20+ through the API |
| Data per contact | 40+ fields in the app, 50+ through the API |
| Export | CSV export and one-push CRM sync, bulk or single-contact |
| Verification | Syntax, domain, SMTP handshake, MX lookup, catch-all and spam-trap checks before a credit is charged |
Wiza pricing, credits and the free plan
Wiza's pay-as-you-go plans start at $49 a month for Starter (100 valid emails and 100 phone numbers included), rise to $99 for the Email-only plan (500 valid emails), and top out at $199 for Email + Phone (500 of each). Every plan bills per user, with no volume discount for adding seats on the monthly track.
Annual billing changes the shape of the deal. The Email plan runs $83 a user, billed at $990 a year, and includes unlimited email reveals. Email + Phone runs $166 a user, billed at $1,990 a year, with unlimited reveals of both. Both annual tiers still cap list exports at 2,500 credits a month, so "unlimited" only ever describes one-by-one reveals, not bulk pulls.
| Plan | Monthly | Billed annually | The limit that binds |
|---|---|---|---|
| Free | $0 | Not applicable | 20 valid emails + 5 phone numbers, no card required |
| Starter | $49/user | Not offered | 100 valid emails + 100 phone numbers, $0.15/$0.35 overage |
| $99/user | $83/user ($990/yr) | Unlimited email reveals, 2,500 exports/mo | |
| Email + Phone | $199/user | $166/user ($1,990/yr) | Unlimited email + phone reveals, 2,500 exports/mo |
| Team | Not offered pay-as-you-go | Custom, 3+ users | Unlimited emails and phones, API access, dedicated success manager |
Prices are Wiza's own list prices, verified against Wiza's pricing page, 11 August 2026 access date.
The free plan gives 20 valid emails and 5 phone numbers with no credit card required, letting new customers verify the data quality themselves before paying anything. Wiza's own sales landing page and homepage separately advertise "25 free credits" for the same tier, a figure that doesn't reconcile anywhere in Wiza's published material. Free-plan accounts skip team analytics, CRM integration and the AI Research add-on, all gated to Starter and above.
Hidden costs: overages, export caps and the "unlimited" plan
Overages on the pay-as-you-go plans bill at $0.15 per valid email and $0.35 per phone number past the included allotment. Wiza's help center is direct that the buyer is responsible for those charges under its Terms of Service, with compensation offered only "on a case-by-case basis" as a courtesy, not a standing refund policy.
Marcia G., who works in per diem operational roles at a mid-market company, gave Wiza 3.5/5 on G2 in April 2026 and named a specific integration gap:
"I wish there were more ways for me to earn credits. It would be nice to earn them by referring a friend who signs up. Also, I wish I could integrate Wiza with Freshworks for my CRM and LinkedIn, but it doesn't integrate with those. Even though it was quick to set up, it's not intuitive to go through, and the Help chat bot is terribly slow."G2 review, Marcia G., Per Diem Operational Work, mid-market company, April 2026
Integrations: alpha-stage CRM connections
Wiza's own API documentation lists it as a data source inside Apollo.io's waterfall enrichment sequence, meaning some buyers run Wiza as a fallback provider behind a primary database. The API itself is usage-based, returns 50+ data points per contact, and getting its pricing requires a sales call.
Wiza's integrations page lists Salesforce, HubSpot, Pipedrive, Zoho CRM, Attio, Creatio, Outreach, Salesloft and Gong Engage, and every one carries an "Alpha" tag as of this review's access date. Clay and Zapier are the only listed integrations without that tag, and Zapier is what delivers the "5,000+ apps" reach in Wiza's broader integrations marketing. The direct, native CRM connections are still pre-release.
Wiza has no built-in outreach or sequencing module. The Solutions menu on wiza.co covers Sales, Recruiting, Marketing, AI Research and API, with no engagement solution listed.
What users complain about
Wiza holds a 1.9/5 rating on Trustpilot across 12 reviews, and every one of them is one star. The complaints cluster around two things: unauthorized or unexpected payments, and contact data that's wrong the moment a user checks it.
Rob Johnson, a reviewer with 32 prior Trustpilot reviews, wrote in March 2026:
"They took unauthorised payments from my bank account - please do not give these guys your card details. Then when my bank account was empty they froze all the data that I downloaded - so they took my money AND took the data also, so I have nothing now except an empty bank account."Trustpilot review, Rob Johnson, March 2026
A reviewer posting as MeinBewerbungsfoto.de described the same pattern in June 2026:
"Totally Scam! They took unauthorized payments from my account which is completely illegal. Support is not reacting or helping at all. The exports are false and not correct."Trustpilot review, MeinBewerbungsfoto.de, June 2026
A reviewer posting as "squirrel," with 9 prior Trustpilot reviews, wrote in March 2025 that "they took over $300 from a dormant account." Data-quality complaints run separately from the billing complaints: Melody Atkinson wrote in April 2025 that Wiza returned "wrong information. Not my company anymore and my education is incorrect," and Bill Coomblas wrote in January 2026 that a contact's "workplace and email are both wrong." Both quotes are on Trustpilot.
On G2, the aggregated pros-and-cons tags mirror the pattern at smaller scale: 110 of 1,247 reviews tag Wiza "Expensive," 97 tag "Limited Credits," and 41 tag "Inaccurate Data." Tyler S., a Head of Data & Analytics at a small business, gave Wiza 4/5 but flagged the credit mechanics directly:
"The credit system can be a bit frustrating when a search returns contacts that don't fully match my criteria, since I still end up spending credits on records I can't use. For a niche vertical like private aviation, coverage of direct dials is sometimes thinner than I'd like."G2 review, Tyler S., Head of Data & Analytics, small business, July 2026
What users praise
The same Tyler S. review opens with the strongest praise in the sample: how quickly Wiza turns LinkedIn searches into verified, ready-to-use contact data, with bounce rates the reviewer says fell after switching, a result credited directly to Wiza's verification step. G2's review summary tags "Ease of Use" on 305 reviews and "Contact Information" quality on 220, the two most common positive tags out of 1,247 total.
Speed and simplicity are the throughline across the sample. Alastair T.'s review, quoted above, praises the lack of crashes and the speed of reveals; other reviewers credit the same combination of a fast extension and dependable email data for saving hours a week they used to spend on manual data entry and verification.
Wiza alternatives: comparing Wiza to Lusha, ZoomInfo and Seamless.AI
Buyers researching Wiza alternatives for LinkedIn and Sales Navigator prospecting typically land on three names: Lusha, ZoomInfo and Seamless.AI, each pulling prospects and contacts from LinkedIn or a broader database of their own, and each exporting to a CSV in a similar shape.
Lusha starts at $49.90 a month for a single seat with 400 credits, or $37.45 a month billed yearly, and its Vendr-reported median annual contract runs $15,999. Wiza and Lusha compete on the same ground: extension-first, credit-metered reveal, aimed at individual reps.
ZoomInfo starts near $200 a month for entry packages and climbs to roughly $15,000 a year for a typical professional deployment, with enterprise contracts running around $7,000 a month, all figures from third-party pricing guides since ZoomInfo doesn't publish a rate card. ZoomInfo also carries a $29,557,612.50 privacy class-action settlement (Ramos v. ZoomInfo Technologies) that Wiza has no public equivalent of.
The choice between the two is a choice between Wiza's per-contact credit model and ZoomInfo's larger, pricier stored database.
Seamless.AI offers a free plan with 50 credits a month and a Vendr-reported median annual contract of $33,500 for its Pro and Enterprise tiers, both priced by sales call. Daniela V., an Outreach Marketing Coordinator at a small business, compared the two tools directly in a G2 review from March 2026:
"I especially love the autopilot feature; compared to tools like Seamless, where you have to handle each contact manually (or only a few at a time), it's great that Wiza lets you download what you need with just one click."G2 review, Daniela V., Outreach Marketing Coordinator, small business, March 2026
The same review names the tradeoff on the other side: lists take longer to download than with Seamless, and Wiza's credit allotment feels smaller, so the reviewer said they end up saving Wiza credits for specific lists and defaulting to Seamless for volume work.
Verdict
Wiza fits a rep or small sales team that already lives inside LinkedIn Sales Navigator and wants an extension that finds prospects, verifies them, and reveals emails and phone numbers without switching tabs. The 99% self-reported email accuracy and the 4.85/5 Chrome Web Store rating back up the core reveal-and-export workflow, and G2's 4.5/5 across 1,247 reviews shows that workflow lands well for most day-to-day users.
It isn't for a buyer who needs a wide, non-LinkedIn contact database, since Wiza's own docs list it as a supplementary source inside Apollo.io's waterfall enrichment. It also isn't for anyone who read the 1.9/5 Trustpilot rating and the recurring unauthorized-payment complaints and wants zero billing risk before handing over a card.
A team that wants built-in CRM automation should verify integration status directly with Wiza before signing a contract: every native CRM and sales-engagement integration it lists, from Salesforce to Outreach, still carries an "Alpha" tag. Zapier is the one production-ready bridge to the rest of a sales stack, worth confirming is affordable at the seat count a team needs before booking a demo.