Bluesky statistics 2026: 46.9M accounts, 3M daily users, 3.3B posts
By Jan Suski. I go deep on every review, checking every number against its source and digging up details other coverage misses, a habit from six years of SEO and link building for tech companies. Bylines at Surfer, Brand24, and Senuto. How the scoring works.
The numbers Bluesky accounts, users, posts and reach, checked 7 October 2026
Registered accounts kept rising through 2026 while daily mobile use fell by a quarter, so the account total overstates the audience a post can reach today.
Posting held up better than headcount, with 3.36 million posts a day in September 2026 coming from about 560,000 accounts, roughly 6 posts each.
Pew's 4% puts Bluesky's US reach at a fifth of X's 21% and half of Threads' 8%.
Bluesky had 46,880,472 registered accounts on 6 October 2026, according to the count Jaz's Bluesky tracker reads straight from the Bluesky API. About 3 million people opened the mobile app on an average day in July 2026, down 25.6% from a year earlier, per Similarweb data reported by TechCrunch. Those two counts of Bluesky users sit about 15 to 1 apart.
Lists of Bluesky numbers are a dime a dozen, and most search results mix those two counts without saying which is which. This article collects Bluesky user stats, usage stats and engagement stats from the bodies that published them: Bluesky's own blog and 2025 transparency report, the AT Protocol lexicons, Jaz's tracker, Similarweb, Appfigures, Pew Research Center and two academic studies. Every figure was checked on 7 October 2026.
It's written for marketers, analysts and social media managers sizing Bluesky's audience before committing hours a week to it, and for anyone trying to read profile stats on a platform that ships with zero built-in analytics.
How many people use Bluesky: 46.9 million accounts, about 3 million a day
Bluesky's user base grew from 25.94 million to 41.41 million accounts during 2025, a rise of nearly 60%, according to the company's 2025 transparency report, published 29 January 2026. The registered total has gone up at every milestone Bluesky has published:
- 6 February 2024: "more than three million people" when Bluesky dropped invites and opened to the public
- October 2024: 13 million, the starting point Bluesky gives in its Series B announcement
- Start of 2025: 25.94 million (transparency report)
- End of 2025: 41.41 million (transparency report)
- 19 March 2026: "over 43 million global users" (Series B announcement)
- August 2026: "nearly 46 million registered users," Bluesky's own public count as reported by TechCrunch
- 6 October 2026: 46,880,472 (Jaz's tracker)
Converted to a rate, the 5.47 million accounts added between the end of 2025 and 6 October 2026 work out to about 19,600 a day, or 0.23 a second (our calculation from the two published totals). In 2025 Bluesky added 15.47 million accounts, about 42,400 a day, so the 2026 pace runs a little under half the 2025 pace.
Registered accounts count everybody who ever signed up as Bluesky users, dormant profiles included. Similarweb's app panel puts the number of Bluesky users who open the app far lower. Its panel data, reported by TechCrunch on 11 August 2026, gave the mobile app 10.4 million monthly users worldwide in June 2026, down 27.2% year on year, and around 3 million daily users a month later, down 25.6%.
The same series shows quarterly mobile users falling from about 22.1 million in Q4 2024 to 10.7 million in Q2 2026, a drop of around 52%. Daily users divided by monthly users, the stickiness ratio, sat at roughly 29% in June 2026, about level with Threads. Keep an eye on the monthly figure, because the registered total keeps every dormant sign-up on its books.
Bluesky engagement statistics: posts, likes and follows per day
Bluesky users created 1.41 billion posts in 2025, and 235 million of them carried photos, video or other media formats, per the transparency report. For a day-by-day record of engagement the public source is the tracker run by Jaz (jaz.bsky.social), a third-party developer whose index logs daily posts, likes, follows and blocks going back to 2023. As a matter of method, it excludes large bot accounts from the data.
On 6 October 2026 the tracker's index held 3.28 billion posts, 18.17 billion likes and 3.93 billion follows. September 2026 averaged 3.36 million posts, 18.85 million likes and 1.83 million follows a day. The chart's shape is a single peak in November 2024 followed by a long slide. The table below samples nine months from the tracker's daily data, pulled 7 October 2026.
| Month | Posts per day | Accounts posting per day | Likes per day | Accounts liking per day |
|---|---|---|---|---|
| November 2024 | 5.16M | 1.02M | 29.85M | 1.90M |
| January 2025 | 4.97M | 0.98M | 30.26M | 1.88M |
| March 2025 | 4.76M | 0.89M | 30.21M | 1.69M |
| June 2025 | 3.94M | 0.71M | 23.74M | 1.32M |
| September 2025 | 3.71M | 0.65M | 21.94M | 1.19M |
| December 2025 | 3.38M | 0.61M | 18.82M | 1.10M |
| March 2026 | 3.68M | 0.63M | 20.26M | 1.12M |
| June 2026 | 3.58M | 0.59M | 19.82M | 1.05M |
| September 2026 | 3.36M | 0.56M | 18.85M | 0.98M |
The record day was 18 November 2024, 13 days after the US election, with 7.53 million posts and 45.16 million likes. The post-election jump peaked a day later for posters, when 1.48 million accounts posted on 19 November. Since then daily posters have dropped from 1.02 million to 0.56 million, a 45% fall, while posts fell 35%. The numbers suggest the Bluesky users still posting post more, about 6 a day each in September 2026 against 5 in late 2024.
Likes per post barely moved through the decline, from 5.8 in November 2024 to 5.6 in September 2026 (our calculation from the monthly averages). On an average September day, 2.1% of registered Bluesky users liked something and 1.2% posted. Daily likers make a rough substitute for daily users, and the 0.98 million likers sit well under Similarweb's 3 million because opening the app and tapping a heart are two different actions.
Per-account engagement is a separate measure. TheBlue.social, a Bluesky analytics tool, calls an engagement rate of 1% to 3% "solid" in its guide to tracking followers, while noting the figure moves with follower count. That's the vendor's rule of thumb. Its dashboard counts likes, replies, reposts and quotes on each post as engagement metrics, and it treats a high reply count as the stronger signal of audience engagement.
Two academic studies give the longer view of the Bluesky community. Andrea Failla & Giulio Rossetti analysed a year of data covering over 4 million Bluesky users, 81% of registered accounts at the time, and 235 million posts in "I'm in the Bluesky Tonight": Insights from a Year Worth of Social Data. The median account posted 8 times and the mean was 99, so a small group of heavy posters wrote the lion's share of the feed.
- Accounts that shared at least one post: nearly 2.4 million, 58%
- Reposts: 63 million, 27% of posts in the data set
- Quotes: 12 million, 5%
- Replies: 88 million, spread across 20 million discussion threads
- Sentiment of English posts: 32% positive, 27% negative, 41% neutral
Dominik Quelle & Alexandre Bovet's study, Bluesky: Network Topology, Polarization and Algorithmic Curation, mapped the replies, likes, reposts and follows layers for about 5 million Bluesky users between February 2023 and May 2024. It found heavy-tailed distributions and high clustering, and it reported that users' uptake of custom feeds "appears to be limited" even though a large number had been created by the community.
Bluesky account stats: what a profile and a post expose
Every Bluesky profile page shows three numbers: followers, following and posts. They come from the AT Protocol's profileViewDetailed definition, which carries followersCount, followsCount and postsCount, plus counts of the lists, custom feeds and starter packs a Bluesky account has created. Each post carries five counters in the postView definition:
- replyCount
- repostCount
- likeCount
- quoteCount
- bookmarkCount
The devil's in the details of what those definitions leave out. Neither carries an impressions, views or profile-visit field, so the official app has no analytics tab and no Bluesky account gets notice of who looked at it. Reach has to be read from likes, reposts and the follower count.
@bsky.app is the clearest example. Its metrics are public, and anyone can read them through Bluesky's public API without having to log in. A request to app.bsky.actor.getProfile for @bsky.app on 7 October 2026 returned 35,171,184 followers, 15 follows and 866 posts, plus 18 lists, 7 custom feeds & 15 starter packs. That's the whole account-level record Bluesky publishes, straight from the horse's mouth, and free API access is what every third-party tool builds on.
The same lexicons set the post formats a tracker has to read and the caps on creating records:
- Text: 300 characters per post, counted as graphemes, per the post record definition
- Images: up to 4 per post at 2 MB each, raised from 1 MB, per the images embed definition
- Writes: 5,000 points an hour and 35,000 a day per account, where creating a record costs 3 points, an update 2 and a delete 1, per Bluesky's rate limits page
Third-party Bluesky analytics tools and what they measure
The API returns the current follower count and nothing older, so a follower history exists only once a tool logs the count on a schedule. Third-party analytics tools cache those snapshots and chart the change, and that history is the goal of every tool below. Finding the day a follower drop started without them is a needle in a haystack.
- TheBlue.social, for example, shows new follows and unfollows each day as separate lines, so a flat follower count can't hide churn, plus likes, replies, reposts & quotes on each post, a "When Posts Get Liked" heatmap and growth reports each week on top-performing posts. Free plan, Pro at $20 a month for longer data history.
- bsky.joedoescoding.com: a free online follower tool by developer joedoescoding.com, built on the free Bluesky API, that ranks an account's influence against every Bluesky user and maps the interests of its follower community.
- Jaz's tracker: platform-wide totals and daily posts, likes, follows and blocks, aggregated across all accounts.
- Sprout Social: supports publishing to Bluesky alongside LinkedIn, TikTok and X from a single draft, per our review.
Most of these tools connect to Bluesky users' accounts through an app password. The AT Protocol's OAuth guide says accounts "can create and revoke app passwords separate from their primary password," and it names OAuth "the recommended solution for nearly all apps going forward." Giving each tool its own password keeps a Bluesky account connected to several analytics tools at once, and cutting one off takes a single revoke.
Account analytics measure your own profile, your followers and their interests. A brand that hopes to monitor what Bluesky users say about it needs a different purchase, covered in our social listening pricing report and our ranking of social listening tools. Scheduling suites are priced in our social media management software pricing breakdown.
How to check analytics on a Bluesky account
Checking your own numbers takes four steps, and the goal of the account decides which metrics deserve attention.
- Read the built-in counts. Your profile page shows followers, following and posts, and each post shows its likes, reposts, replies and quotes. These are the same data points the API serves to every tool.
- Create an app password. TheBlue.social's setup steps point to Settings, then Advanced, then App Passwords. Creating one password per tool gives that connected tool access without your main login, and the same menu revokes it.
- Connect a tracker. Log in to the analytics tool with your handle and the app password. From that day the connected tool logs snapshots of followers and post metrics, so the history starts on the date the Bluesky account was connected.
- Match metrics to the goal. Follower growth and unfollows for audience building, replies and quotes for conversation engagement, likes and reposts for distribution across feeds and formats, and follower interests where the tool maps them.
Most-followed Bluesky accounts
The platform's own @bsky.app account had 35,171,184 followers on 7 October 2026, equal to 75% of registered accounts. The largest personal account, Alexandria Ocasio-Cortez's, had 2,209,651 followers, a drop in the bucket next to it. Counts for the most-followed Bluesky users below come from the public API's getProfiles call on 7 October 2026.
- @aoc.bsky.social (Alexandria Ocasio-Cortez): 2,209,651 followers
- @mcuban.bsky.social (Mark Cuban): 1,480,338 followers
- @markhamillofficial.bsky.social (Mark Hamill): 1,382,346 followers
- @theonion.com (The Onion): 1,357,895 followers
- @nytimes.com (The New York Times): 1,350,551 followers
- @georgetakei.bsky.social (George Takei): 1,322,181 followers
- @maddow.bsky.social (Rachel Maddow): 1,148,009 followers
- @stephenking.bsky.social (Stephen King): 1,128,799 followers
MeidasTouch (1,078,521 followers) and NPR (1,011,209) also cleared a million. Follower count and posting volume barely track each other at the top. The New York Times has posted 43,939 times, and Stephen King, the notable outlier, follows 3 accounts and has posted 404 times.
A Google search for "bluesky stats" also returns profile pages of accounts that post statistics, such as Opta's OptaJack (optajack.optajoe.com) with football data from games and csstats.gg with numbers from Counter-Strike 2 games. Those search results show the term pulling two audiences, people sizing the platform and fans after sports and games statistics.
Bluesky user statistics by country, age and gender
About half of Bluesky's desktop web traffic comes from the US. Similarweb's bsky.app profile for September 2026 splits it by country:
- United States: 48.67%
- United Kingdom: 9.21%
- Japan: 5.82%
- Germany: 5.57%
- Canada: 5.08%
- Rest of the world: 25.64%
The same Similarweb data puts bsky.app's online audience at 63.86% male and 36.14% female. Visitors aged 18 to 24 make up 31.87% and 25 to 34 another 25.64%, so 57.51% are under 35. Older brackets shrink from there, with 14.85% at 35 to 44, 10.9% at 45 to 54, 9.54% at 55 to 64 and 7.19% at 65 and over.
Pew Research Center's social media fact sheet measures people, and its Bluesky series starts in 2025. Pew surveyed 5,022 US adults between 5 February and 18 June 2025 and found 4% use Bluesky. Pew and Similarweb are on the same page about the skew toward younger and male Bluesky users, and Pew adds a party split.
- By age: 6% of adults 18 to 29, 5% at 30 to 49, 3% at 50 to 64, 2% at 65 and over
- By gender: 4% of men, 3% of women
- By party: 8% of Democrats and Democratic leaners, 1% of Republicans and Republican leaners
- By education: 6% of college graduates, 2% of adults with high school or less
- By community type: 5% suburban, 4% urban, 2% rural
- By income: 5% at $100,000 and over, 2% under $30,000
Bluesky compared with X and Threads
X wins on US reach and Threads wins on daily users. Pinterest and LinkedIn don't appear in Pew's 2025 age table, which lists 11 platforms, from YouTube at 84% of US adults and Instagram at 50% down to Truth Social at 3%.
| Measure | X | Threads | Bluesky |
|---|---|---|---|
| US adults who use it, 2025 (Pew) | 21% | 8% | 4% |
| US adults 18 to 29 who use it (Pew) | 33% | 15% | 6% |
| Republicans who use it (Pew) | 24% | 6% | 1% |
| Democrats who use it (Pew) | 19% | 10% | 8% |
| Mobile daily users, July 2026 (Similarweb via TechCrunch) | 123.7M | 147M | ~3M |
| Reported change in mobile daily users, same month | -7% | +21.3% year on year | -25.6% year on year |
On the flip side, Bluesky users are the only group of the three leaning Democratic by 8 to 1, against X's 24% Republican and 19% Democratic use. Threads is on a roll as a platform, with daily mobile users up 21.3% to 147 million. Similarweb's US social network category ranked threads.com 10th and bsky.app 12th by web traffic in September 2026, with tumblr.com between them. Our social media statistics report sets all of these platforms side by side.
Why published Bluesky user statistics diverge
Published measures of how many Bluesky users exist run from 46.88 million down to 0.56 million, and each one counts something different. Registered accounts outnumber daily posters about 84 to 1. Any attempt to quote one size for Bluesky will miss the mark unless it names what it counted.
- Registered accounts (Bluesky, Jaz's tracker): every account ever created, active or dormant, bots included, the widest definition of the user base. 46,880,472 on 6 October 2026.
- Mobile monthly and daily users (Similarweb): a panel estimate of the official iOS and Android app. Web sessions on bsky.app sit in a separate Similarweb series, which ranked the site 237th in the world and 156th in the US in September 2026.
- Posting and liking accounts (Jaz's tracker): accounts creating a post or a like that day, large bots excluded. 0.56 million posted and 0.98 million liked on an average September 2026 day.
- App downloads (Appfigures): "more than 20M downloads" from the App Store and Google Play between February 2024 and April 2025, with near-500,000-download days at the peaks, tied to news cycles around X. Installs leave out every sign-up made on the web.
- Survey share (Pew): 4% of US adults count themselves as Bluesky users, a measure of people in one country.
Even post counts disagree. Bluesky reported 1.41 billion posts created in 2025. Jaz's tracker logged 1,478,191,024 posts for the same calendar year, about 4.8% more, with large bot accounts already excluded. Bluesky's report publishes the total without a counting method, so reading between the lines of the two series leaves a gap of about 68 million posts open.
Figures recycled on listicle pages add another layer. A widely repeated "43,239,314 users as of March 20, 2026" appears on TheBlue.social, which credits a network statistics tool, and Bluesky's own Series B post from the day before said "over 43 million". Both point at the registered-account series, and the March 2026 figure is one example of a tracker number travelling without its source.
App-intelligence houses such as Sensor Tower sell the download and usage panels behind figures like these, and our Sensor Tower pricing and Similarweb pricing reports cover what that data access costs.
Bluesky funding, ownership and the AT Protocol network
Bluesky Social is a Public Benefit Corporation, and its FAQ says the company is owned by Jay Graber and the team. Graber stepped down as CEO on 9 March 2026, TechCrunch reported, and Toni Schneider, former Automattic CEO and a partner at investor True Ventures, took the driver's seat as interim CEO.
The Series B post of 19 March 2026 disclosed that Bluesky raised $100 million in April 2025, with Bain Capital Crypto as lead investor alongside Alumni Ventures, Anthos Capital, Bloomberg Beta, Knight Foundation and True Ventures. It says Graber "recently transitioned to Chief Innovation Officer to focus on building the future of open social infrastructure." The same post sizes the wider AT Protocol community:
- "over a thousand apps built on atproto" in use every week
- "over 400,000 SDK downloads" every month
- "about 20 billion public records"
- "over 40,000 algorithmic feeds," per the FAQ, built by the community, with the ability to pin and sort them in the app, per Bluesky's July 2023 custom feeds post
The FAQ describes the protocol as open source and federated, with account portability, and says feeds are "not tied to your server." Bluesky users who switch hosting servers keep their identity and connections. Moderation is "three-fold: automated filtering, manual admin actions, and community labeling," and the 2025 transparency report counts the output:
- 9.97 million user reports, up 54% from 6.48 million in 2024, filed by 1.24 million Bluesky users
- 16.49 million labels applied
- 2,446,334 items taken down
- 4,327 verified accounts and over 309,000 users on domain handles
Where each Bluesky count was read, and the numbers Bluesky keeps to itself
Bluesky and the AT Protocol: bsky.social (2025 transparency report, 29 January 2026; Series B post, 19 March 2026; public launch post, 6 February 2024; custom feeds post, 27 July 2023; the FAQ), github.com (the bluesky-social/atproto lexicons for profiles, posts and embeds), docs.bsky.app (rate limits), atproto.com (OAuth guide) and public.api.bsky.app (getProfile and getProfiles responses, 7 October 2026).
Trackers, panels and surveys: bsky.jazco.dev (Jaz's tracker, third party; registered total on 6 October 2026, daily data pulled 7 October 2026), techcrunch.com (Similarweb app data, 11 August 2026; CEO change, 9 March 2026), similarweb.com (bsky.app profile, September 2026 data), appfigures.com (download analysis, 18 April 2025) and pewresearch.org (social media fact sheet; survey of 5,022 US adults fielded 5 February to 18 June 2025).
Research and tools: arxiv.org (Failla and Rossetti, 2404.18984, April 2024; Quelle and Bovet, 2405.17571, May 2024), theblue.social (analytics guide and setup steps) and bsky.joedoescoding.com.
Every figure was checked against its source on 7 October 2026. None of the Bluesky posts cited here gives a daily or monthly active user count, and the AT Protocol carries no impressions or views field, so every active-user figure on this page is a Similarweb panel estimate.
Frequently asked questions
Is Bluesky still growing users?
Registered accounts are growing, reaching 46,880,472 on 6 October 2026, up from 41.41 million at the end of 2025, about 19,600 a day. The daily user base is shrinking, with Similarweb's mobile daily users down 25.6% year on year by mid-2026. The jury's still out on a rebound, since posts per day rose to 3.68 million in March 2026 and slid back to 3.36 million by September.
How many people use Bluesky each day?
About 3 million Bluesky users opened the mobile app on an average day in mid-2026, and 10.4 million in a month in June 2026, per Similarweb data reported by TechCrunch. On the posting side, Jaz's tracker data counted 0.56 million accounts posting and 0.98 million liking on an average day in September 2026.
How many people use Bluesky compared to Twitter?
X had 123.7 million mobile daily users against Bluesky's ~3 million, about 41 to 1, per Similarweb via TechCrunch. In Pew's 2025 survey, 21% of US adults used X and 4% used Bluesky.
Does Bluesky have analytics?
The app shows followers, following and posts on every profile page, plus likes, reposts, replies, quotes and bookmarks on every post. It has no impressions or views figure, so history and engagement rates come from third-party tools such as TheBlue.social, which get access through an app password, stay connected and store daily snapshots of those counts.
Can you see who looks at your Bluesky account?
Bluesky users get no viewer list. The AT Protocol's profile and post definitions carry no profile-visit or viewer field, so neither the app nor a third-party tool can list who viewed an account.
What is the most followed account on Bluesky?
Bluesky's own @bsky.app, with 35,171,184 followers on 7 October 2026. The largest personal account is Alexandria Ocasio-Cortez's @aoc.bsky.social at 2,209,651 followers.
What demographic uses Bluesky?
Bluesky users skew younger, male and Democratic. Similarweb puts 57.51% of bsky.app's visitors under 35 and 63.86% male, with 18 to 24 the largest bracket at 31.87%. Pew found 6% of US adults aged 18 to 29 use Bluesky against 2% of those 65 and over, and 8% of Democrats against 1% of Republicans.
What is Bluesky owned by?
Bluesky Social, PBC, a public benefit corporation that its FAQ says is owned by Jay Graber and the team. Toni Schneider has been interim CEO since March 2026, and Bain Capital Crypto was lead investor in the $100 million Series B.
Why are people leaving Bluesky?
The decline traces back to the late 2024 surge. TechCrunch's August 2026 report says many people who joined after the US election didn't stay for the long term. Appfigures named news about X and Elon Musk as the force behind the app's download spikes, and by April 2025 downloads were at their lowest since the election. The same TechCrunch report notes the company's focus expanding beyond the app.
Bottom line
Bluesky can be sized two ways. It has 46.88 million registered accounts and a total that keeps climbing by about 19,600 a day, and it has about 3 million daily mobile users, a figure that fell by a quarter in a year. Any plan built on the first number will overestimate reach by more than an order of magnitude.
The audience that stayed posts more per head and likes at the same rate per post as at the 2024 peak, and it skews US, under 35 and Democratic. If the aim is reaching those Bluesky users, the counts that matter are daily posters, daily likers and the follower count on your own profile page.
For account-level data, the API's followersCount, postsCount and per-post counters are the full record, and every analytics tool on the market builds its charts from daily snapshots of them. Compare the statistics in this article with our Reddit statistics, Instagram statistics, TikTok statistics, Facebook statistics and YouTube statistics reports before choosing where the next hour of posting goes.